New Release: “AI-Driven Commercial Excellence in Pharma CRM: An In-Depth Playbook

As HCPs require increasingly personalized and timely information, traditional CRM systems are falling short. The integration of AI into Pharma CRM marks a revolutionary shift, enabling sales teams to automate processes, refine targeting, and deepen HCP engagement. To guide Pharma companies in harnessing this potential, we are excited to introduce our comprehensive new resource: “AI-Driven Commercial Excellence in Pharma CRM: An In-Depth Playbook.”

Why AI in Pharma CRM Matters

AI technology has redefined the possibilities within CRM, especially in the Pharma sector where precision and timing are paramount. By implementing AI-powered solutions, pharmaceutical companies can move beyond the limitations of traditional CRM, achieving:

  • Enhanced Operational Efficiency: Automate repetitive tasks like data entry and customer segmentation, freeing up sales representatives to focus on high-value interactions with HCPs.
  • Improved Targeting & Personalization: Gain actionable insights into HCP behavior, preferences, and needs, making interactions more meaningful and boosting conversion rates.
  • Real-Time Data-Driven Decision-Making: Leverage predictive analytics to anticipate customer needs and allocate resources effectively, increasing agility in a competitive market.
  • Elevated Customer Engagement: Personalize every interaction by analyzing past engagements and forecasting future needs, leading to a more satisfying HCP experience.

According to recent research, companies adopting AI-driven CRM solutions have seen a 30% increase in HCP engagement within six months of implementation, showcasing the power of AI to transform commercial outcomes.

What’s Inside the Playbook?

Our playbook offers actionable insights and frameworks designed to maximize the impact of AI within your CRM strategy. Topics include:

  1. Optimizing CRM with AI-Powered Efficiency – From automating data entry to AI-generated reports, learn how AI can streamline operations and reduce manual work.
  2. Refining HCP Targeting through AI Analytics – Discover how to leverage AI analytics for deeper insights into HCP preferences and behaviors, enabling hyper-personalized marketing.
  3. Improving Sales Training with AI-Driven Learning – Explore AI-powered training modules and simulations that can help sales reps develop skills and adapt quickly to changing market conditions.
  4. Measuring Success with Real-Time Performance Metrics – Dive into AI’s role in real-time tracking of engagement rates, territory performance, and customer satisfaction.

Download our playbook

Ready to unlock the full potential of AI in your pharma CRM? Download “AI-Driven Commercial Excellence in Pharma CRM: An In-Depth Playbook” today and discover how to empower your sales teams, enhance customer satisfaction, and drive commercial excellence in Pharma.

 

 

How to Supercharge Your Pharma CRM with GenAI: Webinar Recap

We recently hosted an insightful Media Soft webinar where we explored the powerful intersection of Generative AI and Pharma CRM. If you weren’t able to attend, don’t worry — you can still catch the recording and learn how this cutting-edge technology is reshaping customer engagement and driving operational success in the pharmaceutical industry.

Key Takeaways from the Webinar

During the session, we discussed how GenAI can revolutionize the way pharma companies manage customer relationships by streamlining processes, enhancing personalization, and providing actionable insights. These innovations are helping businesses stay competitive in a rapidly evolving market.

Our distinguished speakers shared their expertise and vision for the future of AI-powered CRM solutions in the pharma industry:

  • Chetak Buaria – VP Global Commercial Operations, Merck
  • Hank Sczerba – EVP Commercial Operations, CROMA-PHARMA
  • Alexey Cherchago – COO Europe, Olpha

Their insights into the practical applications of GenAI were invaluable, offering a clear roadmap for how companies can integrate AI to improve their CRM systems.

Watch the Webinar

To dive deeper into how Generative AI can transform your Pharma CRM, watch the full webinar recording on YouTube:
How to Supercharge Your Pharma CRM with GenAI

Don’t miss this opportunity to stay ahead with AI-powered solutions and take your Pharma CRM to the next level!

Webinar Announcement: Revolutionize Your Pharma CRM with GenAI – Join Us on Oct 2!

The future of Pharma is here, and it’s driven by innovation! As the industry evolves, so do customer expectations. In a world where personalized interactions and swift decision-making are paramount, your Pharma CRM needs to keep up. But how? GenAI could be the game-changer you’ve been looking for.

To stay ahead of the curve, join our exclusive webinar where thought leaders from Croma, Merck, and Glenmark will explore how Generative AI (GenAI) is poised to transform Pharma CRM systems. Discover how this groundbreaking technology can reshape the way you engage with healthcare professionals, streamline your internal processes, and extract actionable insights to fuel better decision-making.

Why Attend?

In this 30-minute power-packed session, you’ll learn:

  • Enhanced CRM functionalities with GenAI: Unlock next-level features and capabilities that can supercharge your existing CRM system.
  • Personalized customer communication: Find out how GenAI can help you deliver tailored messaging that resonates with healthcare professionals, making your outreach more meaningful.
  • Sales forecasting & analytics automation: Use AI-powered insights to predict trends, optimize strategies, and boost sales efficiency.
  • Seamless CRM integration strategies: Get actionable tips on how to effectively integrate GenAI into your current CRM for maximum impact.
  • Boost productivity & decision-making: From creating a more efficient sales pipeline to improving customer engagement, learn how AI can optimize your commercial operations.

Webinar Speakers:

  • Chetak BuariaVP Global Commercial Operations, Merck
  • Hank SczerbaEVP Commercial Operations, CROMA-PHARMA
  • Alexey CherchagoSVP & Head, Com-Ex and Marketing, Europe & Emerging Markets, Glenmark

📅 Event Details:

  • Date: October 2, 2024
  • Time: 3 PM CET
  • Duration: 30 minutes

🚀 Ready to Transform Your CRM? Don’t Miss Out!

This webinar is a must-attend for Pharma leaders, commercial teams, and anyone looking to stay ahead in the rapidly evolving healthcare landscape. Whether you’re just starting your AI journey or looking to refine your strategy, this session will provide valuable insights and actionable steps.

Register now to secure your spot and take the first step toward revolutionizing your Pharma CRM with GenAI. See you there!

Registration link: https://register.gotowebinar.com/register/4736092902905156445

 

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The Omnichannel Playbook: A Journey to Omnichannel Mastery

Pharma marketing is rapidly evolving. Today, a successful strategy requires going beyond siloed channels and embracing an omnichannel approach. This means creating a cohesive experience for healthcare professionals (HCPs) and patients across all touchpoints.

This report delves into the power of omnichannel CRM for the pharmaceutical industry. We’ll explore how it fosters seamless interactions, personalizes communication, and ultimately maximizes the impact of marketing efforts. By understanding the fundamental elements and best practices for building a thriving omnichannel CRM strategy, pharma companies can unlock a new era of successful engagement in a constantly evolving landscape.

Download the report here.

About Media-Soft

Media-Soft is your trusted partner with a robust Pharma CRM software to empower your HCP and stakeholder engagements. Since 1996, Media-Soft pioneers in delivering robust and state-of-the-art CRM solutions and which are nowadays build around the Omnichannel approach.

Media-Soft is established in more than 50 countries and improves commercial excellence for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.

Media-Soft Global Communication Department
info@media-soft.info

Introducing MaestroAI

Introducing MaestroAI, Media-Soft presents a game-changing solution for engaging HCPs. Powered by the state-of-the-art GenAI engine, MaestroAI promises streamlined access to critical knowledge, tailored specifically to the unique needs of healthcare professionals.

 

Key highlights of MaestroAI Bot include:

  • Compliance and Security Features: MaestroAI prioritizes compliance with industry regulations and guidelines, ensuring secure and compliant interactions between pharma companies and healthcare professionals.
  •  Real-time Product Information: HCPs can now access real-time updates on pharmaceutical products and medical advancements, enabling them to stay informed and make informed decisions.
  • Sales Process Automation: MaestroAI automates key aspects of the sales process, streamlining interactions between pharma companies and HCPs for greater efficiency and effectiveness.
  • Intelligent Analytics: The platform provides valuable insights into user behavior, allowing for more targeted engagement strategies and better decision-making.
  • Customization and Scalability: MaestroAI offers customization options to adapt to the unique needs of each user, with scalability to accommodate growth over time.
  • State-of-the-art GenAI Engine: At the core of MaestroAI is the GenAI engine, which powers its advanced functionalities and ensures optimal performance.

 

About Media-Soft

Media-Soft is your trusted partner with a robust Pharma CRM software to empower your HCP and stakeholder engagements. Since 1996, Media-Soft pioneers in delivering robust and state-of-the-art CRM solutions and which are nowadays build around the Omnichannel approach.

Media-Soft is established in more than 50 countries and improves commercial excellence for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.

Media-Soft Global Communication Department
info@media-soft.info

Insights from the Media-Soft Road Show: Omnichannel CRM Narrative

The DACH region is one of the most complex and significant world regions for pharma Commercial and Medical teams.

During the Media-Soft Road Show, there was a special spotlight on:

  • The role and future of CRM in the Omnichannel capabilities
  • Real use-cases of leveraging CRM in commercial and medical functions
  • Expert speakers from leading pharmaceuticals, including Roche and Grunenthal
  • The role and usage of GEN AI in building authentic HCP engagements and many more

Report Available for Download:
For those eager to delve deeper into the discussions and insights presented at the Road Show, a comprehensive report is now available for download. The report includes:

  1. The Pipe-Dream of Omnichannel CRM in Commercial and Medical Engagements
  2. Case Study: How Worwag Pharma Scaled Global Commercial Efforts with Omnichannel CRM
  3. CRM Walkthrough – Leveraging Commercial Excellence with a Robust CRM

Download the report here.

Road Show Sessions on YouTube

Missed the live event or want to revisit the insightful sessions? Watch the sessions on our YouTube channel.

 

About Media-Soft

Media-Soft is your trusted partner with a robust Pharma CRM software to empower your HCP and stakeholder engagements. Since 1996, Media-Soft pioneers in delivering robust and state-of-the-art CRM solutions and which are nowadays build around the Omnichannel approach.

Media-Soft is established in more than 50 countries and improves commercial excellence for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.

Media-Soft Global Communication Department
info@media-soft.info

Media-Soft Road Show – Omnichannel CRM Narrative

Road Show-ONLINE

The DACH region is one of the most complex and significant world regions for pharma Commercial and Medical teams.

Join us on February 29 and explore the latest Omnichannel trends, challenges and initiatives.

During the Media-Soft Road Show we will have a special spotlight on:

  • The role and future of CRM in the Omnichannel capabilities
  • Real use-cases of leveraging CRM in commercial and medical functions
  • Expert speakers from leading pharmaceuticals including Roche and Grunenthal
  • The role and usage of GEN AI in building authentic HCP engagements and many more

Join us on February 29 from 11:25 AM CET, for an informative and engaging event designed to supercharge your CRM skills! Our agenda for the day is designed to provide you with a wealth of insights and practical knowledge that will empower you in the field of CRM.

 

Watch now!

 

About Media-Soft

Media-Soft is your trusted partner with a robust Pharma CRM software to empower your HCP and stakeholder engagements. Since 1996, Media-Soft pioneers in delivering robust and state-of-the-art CRM solutions and which are nowadays build around the Omnichannel approach.

Media-Soft is established in more than 50 countries and improves commercial excellence for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.

Media-Soft Global Communication Department
info@media-soft.info

The State of Tech and Engagement in Pharma’s Commercial Strategy

State of Tech and Engagement

The pharmaceutical industry has been undergoing a significant transformation in recent years, driven by a range of factors such as evolving regulatory requirements, changing consumer expectations, and disruptive technological advancements. This transformation has not only created new opportunities for pharma companies, but also challenges that require them to rethink their commercial models. As a result, pharma companies need to be more innovative and adaptable than ever before to succeed in today’s competitive landscape. 

In this context, we have conducted a survey to explore the changes and constraints triggered by ongoing transformations in the pharmaceutical industry. Our survey focused on four key areas that are critical for evaluating the future of pharma’s commercial strategy. 

This survey was conducted at the start of the year 2023, and we gathered insights from 220 professionals working in the EMEA region, America or globally. The majority of the respondents (over 80%) worked in the pharmaceutical industry, with the rest working as solution providers, consultants, agencies, biotech companies, or med-tech and device companies. 

Download Report

Media-Soft Road Shows Announcement

The global Pharma CRM market is undergoing seismic shifts, from transitioning to HCP Omnichannel engagements to grappling with digital fatigue and harnessing the power of Generative AI.

At Media-Soft, we are not only witnessing these critical trends but are also fully attuned to them. In response, we are excited to announce an upcoming events that promises to equip you with the expert insights and knowledge necessary to navigate these changing times successfully.

Media-Soft is thrilled to announce an insightful and engaging Road-Show aligned with the above-mentioned challenges.

Choose between two dates and fantastic locations:

1. Vienna, Austria – November 20th, 2023
Venue: Austria Trend Hotel Savoyen

2. Zagreb, Croatia – November 30th, 2023
Venue: DoubleTree by Hilton Hotel

Agenda Highlights

Our agenda is carefully crafted to equip you with a treasure trove of insights and practical know-how, enabling you to excel in the realm of CRM:

* Evolving Sales Vision CRM: Discover how Sales Vision CRM has evolved to become more robust and comprehensive, enabling personalized HCP engagement like never before
* Mastering Sales Vision CRM Administration: Uncover the hidden gems of Sales Vision CRM administration and learn invaluable tips and tricks to optimize your CRM operations
* Interactive Brainstorming Session: Join us for a dynamic brainstorming session where you’ll collaborate with fellow CRM administrators and Media-Soft experts. This is a unique opportunity to exchange ideas, share best practices, and explore innovative solutions for overcoming CRM challenges.

Don’t miss this opportunity to supercharge your CRM skills and stay ahead of the curve in the Pharma CRM market. Join us for an enriching experience that will empower you to excel in the ever-evolving world of customer relationship management.

Secure your spot now and embark on a journey to elevate your CRM proficiency. Media-Soft looks forward to welcoming you to this exciting event where innovation, knowledge, and networking converge to shape the future of Pharma CRM.

About Media-Soft

Media-Soft is your trusted partner with a robust Pharma CRM software to empower your HCP and stakeholder engagements. Since 1996, Media-Soft pioneers in delivering robust and state-of-the-art CRM solutions and which are nowadays build around the Omnichannel approach.

Media-Soft is established in more than 50 countries and improves commercial excellence for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.

Media-Soft Global Communication Department
info@media-soft.info

Worwag Pharma Globally Deploys Media-Soft CRM to Deliver Incremental HCP Experiences

Media-Soft successfully finished the implementation of its Omnichannel CRM solution across all Worwag Pharma countries. Two years ago, Worwag Pharma had an ambitious plan to start the Omnichannel journey and as part of that CRM played an essential role. The entire implementation of all 30+ Worwag countries was done within 22 months since contract signature.

Worwag as a leading CEE pharmaceutical searched for new and effective ways to execute its Omnichannel messages and tailored experiences to HCPs across all channels, including F2F and every aspect of the digital channels.

“Worwag as partner is a very flattering reference and we are outlooking to this long-term strategic partnership. As partner, Worwag has a great fit into our strategy since it belongs to a medium sized pharma club and which we can serve in great and perfect ways”, said Damir Safaric, CEO and Founder of Media-Soft.

About Media-Soft

Media-Soft is your trusted partner with a robust Pharma CRM software to empower your HCP and stakeholder engagements. Since 1996, Media-Soft pioneers in delivering robust and state-of-the-art CRM solutions and which are nowadays build around the Omnichannel approach.

Media-Soft is established in more than 50 countries and improves commercial excellence for more than 110 pharmaceuticals worldwide through our CRM/CLM solutions.

Media-Soft Global Communication Department
info@media-soft.info