In pharma, CRM systems have become increasingly complex, packed with features like AI-driven suggestions, dynamic segmentation, and advanced reporting. Yet despite all this innovation, adoption rates among field reps remain…

We had an amazing two days at the NEXT Pharma Summit in Dubrovnik, filled with inspiring conversations, meaningful connections, and forward-looking discussions on the role of AI-powered Pharma CRM. As…

Why data sovereignty is no longer optional for European pharma companies — and how your CRM choice directly impacts it In today’s highly regulated and increasingly complex digital landscape, selecting…

Get ready, Belgrade! The Media-Soft Roadshow is making its next stop on February 12th, 2025, at the Crowne Plaza Hotel. This is your exclusive opportunity to delve into the latest…

Introduction The pharmaceutical industry is embracing a new era of innovation, fueled by AI-powered insights that are transforming data-driven decision-making and omnichannel strategies. As organizations navigate a complex and rapidly…

Media-Soft is excited to announce its sponsorship at the upcoming NEXT Pharma Summit, taking place in the stunning city of Dubrovnik on May 20th and 21st, 2025. As proud Silver…

We are thrilled to announce that Media-Soft has been recognized as a major contender in the Everest Group’s PEAK Matrix Assessment 2024 for Life Sciences Customer Engagement Platforms (CEPs). This…

Migrating to a new CRM system is more than just a technical upgrade—it’s a critical business transformation, especially in the pharmaceutical industry. As the industry evolves and regulatory requirements become…

As HCPs require increasingly personalized and timely information, traditional CRM systems are falling short. The integration of AI into Pharma CRM marks a revolutionary shift, enabling sales teams to automate…

We recently hosted an insightful Media Soft webinar where we explored the powerful intersection of Generative AI and Pharma CRM. If you weren’t able to attend, don't worry — you…