Company news
A new chapter for Media-Soft
After almost 30 years, Media-Soft is entering a new chapter.
In 1996, Damir Šafarić founded Media-Soft with a simple ambition: to build software that makes a real difference for the people who use it.
What started as a small software company in Croatia grew into an international business serving pharmaceutical companies across many countries. Along the way, technology changed, our products evolved, and our company grew.
But one thing remained constant: the relationships with our customers.
At the end of September, Damir will step away from his operational role at Media-Soft.
Ivana Slokan, a long-standing member of the Media-Soft team, will take on operational leadership as Managing Director, ensuring strong continuity for our customers and partners.
This transition has been a long-planned element of Media-Soft’s growth strategy, with the investment from Upliift last year supporting our focus on innovation and delivering exceptional value to customers, building on the customer centricity that has always been at the core of Media-Soft’s culture.
A message from Damir
“Almost 30 years is a long journey.
When I started Media-Soft in 1996, I could not have imagined where that journey would take us — the products we would create, the countries we would enter, and especially the people we would meet along the way.
Many of you have been with us for ten, fifteen, or even more years. You trusted us with your business, challenged us to become better, and helped shape Media-Soft and Sales Vision into what they are today.
For that, I am deeply grateful.
Looking back, what I will remember most is not the software, projects or contracts. It is the people, the conversations, the challenges we solved together, and the relationships that grew over the years. With many of you, those relationships became much more than business.
Now it is time for a new generation to take Media-Soft forward. I leave my operational role proud of what we have built together and confident in the people who will write the next chapter.
To everyone who trusted Media-Soft, worked with us, challenged us and supported us along the way — thank you.
It has been a privilege to share this journey with you.
I wish all of you, and the entire Media-Soft team, every success for the future. I am confident that the best chapters of the Media-Soft story are still to come.”
Damir Šafarić
Founder
The next chapter
Ivana Slokan appointed Managing Director
Ivana Slokan assumed the role of Managing Director on 1 September.
Ivana brings nearly 20 years of experience at Media-Soft and has been an important part of the company’s development and growth. Her deep knowledge of our customers, products and organization provides strong continuity as she takes responsibility for Media-Soft’s day-to-day operations.
Together with our experienced team, she will lead Media-Soft into its next chapter.
“For our customers, continuity remains our priority. Your existing contacts, projects, support and contractual arrangements remain unchanged.
With the strength of our team and the opportunities created by being part of the Upliift Group, we will continue to develop Sales Vision, invest in AI and create new solutions for the pharmaceutical industry.”
Ivana Slokan, Managing Director
The leadership is changing. Our commitment to our customers is not.
For management-related matters, Ivana can be reached at:
ivana.slokan@media-soft.infoThank you for being part of our journey.
Media-Soft Team