Following the success of our first live session, Media-Soft is excited to announce the second webinar in collaboration with Biond Health, focused on one of the biggest challenges facing pharmaceutical organisations today — CRM adoption and customer engagement.
The upcoming webinar, “Why CRM Systems Fail from a Customer Perspective”, will explore why many CRM initiatives struggle in real-world execution despite significant investment in technology, data, and reporting.
The session will be co-hosted by Yacin Marzouki, Founder of Biond Health, together with special guest speaker Steve, who brings extensive experience across European pharmaceutical markets, commercial strategy, and customer engagement.
During the webinar, attendees will gain practical insights into:
- Why CRM data quality often breaks down
- Why field teams disengage from CRM systems
- What management dashboards frequently fail to reveal
- How inconsistent CRM adoption impacts marketing effectiveness
- What a high-performing, well-adopted CRM looks like in practice
This webinar is designed for pharmaceutical professionals involved in CRM, commercial excellence, omnichannel engagement, sales leadership, and digital transformation initiatives.
At Media-Soft, we believe successful CRM systems are not built only around technology — they are built around people, processes, and real customer interactions. Together with Biond Health, this webinar aims to bring practical, field-focused perspectives that organisations can apply immediately.
📅 Date: 9 June 2026
🕒 Time: 15:00 CET
Register here:
https://streamyard.com/watch/tDQgb3npMk4d