Media-Soft proudly participated as an exhibitor at the NEXT Pharma CX & AI Summit 2025, held in Vienna on 18–19 November 2025. Positioned at Booth #7, our team showcased the latest advancements in AI-driven customer experience, CRM innovation, and integrated digital solutions for the pharmaceutical industry.
About the Summit
The NEXT Pharma CX & AI Summit brought together global leaders across commercial, medical, digital, and data functions. This year’s focus was on:
- redefining customer experience (CX) in pharma;
- designing unified company voice and personalised HCP journeys;
- leveraging AI technology to support commercial and medical excellence;
- bridging insights across customer-facing teams to deliver impactful engagement.
Over two days, participants explored how pharma organisations can transform outdated, siloed operating models into user-centric, data-driven ecosystems powered by intelligent technology.
Media-Soft’s Presence at Booth #7
At our booth, we presented Media-Soft’s newest generation of digital and AI solutions designed to empower pharmaceutical companies to strengthen engagement, improve operational efficiency, and build long-term value through data-enhanced decision-making.
Our Impact and Key Takeaways
Participation at NEXT Pharma CX & AI Summit enabled us to:
- strengthen relationships with existing partners and meet new industry players;
- demonstrate our solutions live to decision-makers across Europe;
- gather valuable feedback shaping product updates for 2026;
- initiate three new pilot collaborations expected to launch in Q1 2026.
The conversations reaffirmed a clear message:
Technology should empower the business model, not limit it — and AI must serve people, not replace them.
What’s Next for Media-Soft
Inspired by the energy in Vienna, we are committed to expanding our AI-driven ecosystem with new capabilities, including:
- extended Maestro AI modules for medical, clinical, and field operations;
- advanced HCP journey orchestration scenarios;
- deeper integrations across digital, CRM, and analytics layers;
- new cross-functional features supporting both medical and commercial teams.
Our mission remains unchanged:
Empower pharma to design experiences around the user — not the org chart.
A warm thank-you to everyone who visited us at Booth #7. Your insights, questions, and ideas help shape the future of our solutions. We look forward to continuing the conversations and building successful collaborations throughout 2026.