CRM didn’t changed a lot since the introducement of tablets or in particular iPads. However, Covid-19 changed that dramatically and now we are entering in a new era of CRM/Multichannel with a clear focus on Remote capabilities. HCPs demand digital and remote engagement channels and like never before, pharma has to respond properly.
Like never before we all ask ourselves some real-life questions and including: What will the role of medical rep look like? What shift in commercial teams will we execute? Does my CRM fit those remote needs and expectations from HCPs? If you are keen to hear what your future CRM will look like, apply to this webinar. Join our expert panel as they explore the opportunity that pharma can seize to differentiate for a better engagement outcome.
Meet the Panelists:
- Ekrem Turajlic, Director of Middle East, Africa and Turkey Region at Bosnalijek
- Shwen Gwee, VP and Head of Global Digital Strategy at Bristol Myers Squibb
- Dirk Abeel, Global Medical Sales Director at Reckitt Benckiser
Date: Dec 1 at 3 PM CET
Duration: 60 minutes