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Why data sovereignty is no longer optional for European pharma companies — and how your CRM choice directly impacts it In today’s highly regulated and increasingly complex digital landscape, selecting

Get ready, Belgrade! The Media-Soft Roadshow is making its next stop on February 12th, 2025, at the Crowne Plaza Hotel. This is your exclusive opportunity to delve into the latest

Introduction The pharmaceutical industry is embracing a new era of innovation, fueled by AI-powered insights that are transforming data-driven decision-making and omnichannel strategies. As organizations navigate a complex and rapidly

Media-Soft is excited to announce its sponsorship at the upcoming NEXT Pharma Summit, taking place in the stunning city of Dubrovnik on May 20th and 21st, 2025. As proud Silver

We are thrilled to announce that Media-Soft has been recognized as a major contender in the Everest Group’s PEAK Matrix Assessment 2024 for Life Sciences Customer Engagement Platforms (CEPs). This

Migrating to a new CRM system is more than just a technical upgrade—it’s a critical business transformation, especially in the pharmaceutical industry. As the industry evolves and regulatory requirements become