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NEXT Pharma Summit 2026 in Dubrovnik: Two Days of Insights, Conversations, and Inspiration
The NEXT Pharma Summit 2026, held from May 19–20, 2026, in…

Media-Soft and Biond Health Announce Second Live Webinar: Why CRM Systems Fail from a Customer Perspective
Following the success of our first live session, Media-Soft is excited…

Meet Media-Soft at NEXT Pharma Summit – Booth 8
From AI & Omnichannel to Real Field Impact The pharmaceutical industry…

Three days in Barcelona: what pharma teams are really focusing on
Over the course of three days, our team attended Reuters Pharma…

Live Webinar – Changing Your CRM in Pharma
What Usually Goes Wrong and How to Avoid It CRM transformation…

Upcoming Live Demo: AI Routing – Smarter Territory Flow
Join us for a 30-minute live demo where we will showcase…

2025 Year Wrap: Building the future of Pharma CRM
2025 Year Wrap: Building the future of Pharma CRM 2025 was…

AI Series I Part 3: How AI Turns Your Pharma CRM into a Thinking Partner
From Data to Decisions: How AI Turns Your Pharma CRM into…

Media-Soft at NEXT Pharma CX & AI Summit 2025 –Vienna
Media-Soft proudly participated as an exhibitor at the NEXT Pharma CX…

AI Series | Part 2: How AI is Transforming Marketing and MLR Processes
AI Series I Part 2: How AI is Transforming Marketing and…

Media-Soft CX Summit 2025: Empowering innovation through connection
The first Media-Soft CX Summit took place in 2025, bringing together…

AI Series | Part 1: Inside the everyday work of field representatives
AI Series | Part 1: Inside the Everyday Work of Field…

Case Study: Driving Transformation with CRM and AI: Alkaloid d.o.o.
For more than a decade, Alkaloid d.o.o. has been one of our…

Case Study: How the Partnership with Upliift is Shaping the Future of Media-Soft
Founded almost 30 years ago in Croatia by Damir Šafarić, Media-Soft…

The changing landscape of Pharma CRM and data integration
The changing landscape of Pharma CRM and data integration The pharmaceutical…

Media-Soft announces strategic investment from Upliift to accelerate international growth
01 August 2025, Čakovec, Croatia, Media-Soft d.o.o., a leading European provider of CRM…

JOIN US FOR THE CX SUMMIT – A FREE PHARMA EVENT IN BEAUTIFUL CROATIA
November 6–7, 2025 | Media-Soft HQ | Čakovec, Croatia Looking to…

Designing CRM around the user — not the org chart
In pharma, CRM systems have become increasingly complex, packed with features…

Media-Soft at NEXT Pharma Summit Dubrovnik: Innovation, recognition, and the future of AI in Pharma CRM
We had an amazing two days at the NEXT Pharma Summit…

Pharma CRM 2025: Your Guide to Choosing a Secure, Compliant and Sovereign Solution
Why data sovereignty is no longer optional for European pharma companies…

