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2025 Year Wrap: Building the future of Pharma CRM
2025 Year Wrap: Building the future of Pharma CRM 2025 was…

AI Series I Part 3: How AI Turns Your Pharma CRM into a Thinking Partner
From Data to Decisions: How AI Turns Your Pharma CRM into…

Media-Soft at NEXT Pharma CX & AI Summit 2025 –Vienna
Media-Soft proudly participated as an exhibitor at the NEXT Pharma CX…

AI Series | Part 2: How AI is Transforming Marketing and MLR Processes
AI Series I Part 2: How AI is Transforming Marketing and…

Media-Soft CX Summit 2025: Empowering innovation through connection
The first Media-Soft CX Summit took place in 2025, bringing together…

AI Series | Part 1: Inside the everyday work of field representatives
AI Series | Part 1: Inside the Everyday Work of Field…

Case Study: Driving Transformation with CRM and AI: Alkaloid d.o.o.
For more than a decade, Alkaloid d.o.o. has been one of our…

Case Study: How the Partnership with Upliift is Shaping the Future of Media-Soft
Founded almost 30 years ago in Croatia by Damir Šafarić, Media-Soft…

The changing landscape of Pharma CRM and data integration
The changing landscape of Pharma CRM and data integration The pharmaceutical…

Media-Soft announces strategic investment from Upliift to accelerate international growth
01 August 2025, Čakovec, Croatia, Media-Soft d.o.o., a leading European provider of CRM…

JOIN US FOR THE CX SUMMIT – A FREE PHARMA EVENT IN BEAUTIFUL CROATIA
November 6–7, 2025 | Media-Soft HQ | Čakovec, Croatia Looking to…

Designing CRM around the user — not the org chart
In pharma, CRM systems have become increasingly complex, packed with features…

Media-Soft at NEXT Pharma Summit Dubrovnik: Innovation, recognition, and the future of AI in Pharma CRM
We had an amazing two days at the NEXT Pharma Summit…

Pharma CRM 2025: Your Guide to Choosing a Secure, Compliant and Sovereign Solution
Why data sovereignty is no longer optional for European pharma companies…

Media-Soft ROADSHOW: Revolutionizing CRM in Belgrade, 12.02.2025.
Get ready, Belgrade! The Media-Soft Roadshow is making its next stop…

Survey Report: From Data to Decisions – AI-Powered Insights for Omnichannel Growth in Pharma
Introduction The pharmaceutical industry is embracing a new era of innovation,…

Media-Soft Announces Sponsorship at NEXT Pharma Summit 2025
Media-Soft is excited to announce its sponsorship at the upcoming NEXT…

Media-Soft Recognized as a Major Contender in Pharma CRM Excellence
We are thrilled to announce that Media-Soft has been recognized as…

Seamless Shift: Your Ultimate Guide to Effortless CRM Migration
Migrating to a new CRM system is more than just a…

New Release: AI-Driven Commercial Excellence in Pharma CRM: An In-Depth Playbook
As HCPs require increasingly personalized and timely information, traditional CRM systems…

