Media-Soft – Pharmacentric Solutions

Media-Soft provides “Pharmacentric Solutions” to the life-science industry in the Customer Relationship Managament (Sales Vision CRM) and Closed Loop Marketing (BookVision CLM) e-Detailing segment for more then 20 years.

Our mission is to deliver flexibly, innovative and cost-efficiency solutions to our customers worldwide.

Our customers are some of leading pharmaceutical companies, like Alfa Wassermann, Astra Zeneca, Aurobindo, Alkaloid, Bayer Pharma, Berlin-Chemie, Biocodex, GlaxoSmithKline, Grunenthal, EGIS, L’Oreal, Krka, Merck Serono, Nycomed, Pfizer, PharmaS, Roche, Sandoz, Stada and many others.

Media-Soft was founded in 1996 by Damir Safaric who set out to prove that Pharma CRM could be awesome.

Flexibility, innovation and cost efficiency are the values which drives us forward and in each segment you can feel the difference between us and other traditional vendors.

Manufactures can always deliver a tailor-made and unique approach to customers. Media-Soft tailors each project to the customers needs/expectations, and this differentiates us from other vendors.

4.9/5 is our customer satisfaction rating according to the latest surveys, but we still see room for improvement.

Media-Soft CRM/CLM solutions will help reduce the global dependance on old-fashioned CRM vendors who don’t care about the client needs.

Every Media-Soft CRM/CLM deployment is a step towards promoting the unique Multichannel approach making pharmaceuticals increasingly effective in sales and marketing.

Founded: 1996
Founder and CEO: Damir Safaric
Headquarter: Cakovec, Croatia
Branch offices: London, Moscow, Barcelona, Mexico City
Operations in 62 countries

Media-Soft d.o.o.
Braće Graner 14, 40000 Čakovec, Croatia
Telephone: + 385 (0) 40 638 111
Fax: +385 (0) 40 364 821

Our idea was never to be the leading vendor in terms of revenue, profit or employees. We just want to design excellent Pharmacentric CRM/CLM tools and partner with really compatible pharmaceuticals.

Damir SafaricCEO and Founder


A CRM manufacturer is something new in this world of non-flexible vendors. Each of our deployments and projects is unique and we personalise it for our partners with flexibility.

Committed to innovation

Each step from designing great CRM/CLM, marketing and support is built around innovation, making us and our pharmaceuticals more different and special.

Built around channels and users

Forget everything you know about CRM. Media-Soft Pharmacentric solutions offers a radically different approach. The doctor, channels and rep connect in ways they have never connected before.

Cost Efficiency

Software and great content design is our expertise around which we have built such an effective business model, which enables us to charge for our services in a completely different way and more fairly compared to old-fashioned vendors.