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Media-Soft provides “Pharmacentric Solutions” to the life-science industry in the Customer Relationship Managament (Sales Vision CRM) and Closed Loop Marketing (BookVision CLM) e-Detailing segment for more then 20 years.

Why Choose Us?

MediaSoft – Pharmacentric Solutions

Our mission is to deliver flexibly, innovative and cost-efficiency solutions to our customers worldwide.

Our customers are some of leading pharmaceutical companies, like Alfa Wassermann, Astra Zeneca, Aurobindo, Alkaloid, Bayer Pharma, Berlin-Chemie, Biocodex, GlaxoSmithKline, Grunenthal, EGIS, L’Oreal, Krka, Merck Serono, Nycomed, Pfizer, PharmaS, Roche, Sandoz, Stada and many others.

Media-Soft was founded in 1996 by Damir Safaric who set out to prove that Pharma CRM could be awesome.

Flexibility, innovation and cost efficiency are the values which drives us forward and in each segment you can feel the difference between us and other traditional vendors.

Our idea was never to be the leading vendor in terms of revenue, profit or employees. We just want to design excellent Pharmacentric CRM/CLM tools and partner with really compatible pharmaceuticals.
Damir Safaric
CEO and Founder

About us

4.9/5 is our customer satisfaction rating according to the latest surveys, but we still see room for improvement.

Manufactures can always deliver a tailor-made and unique approach to customers. Media-Soft tailors each project to the customers needs/expectations, and this differentiates us from other vendors.

Media-Soft CRM/CLM solutions will help reduce the global dependance on old-fashioned CRM vendors who don’t care about the client needs.

Every Media-Soft CRM/CLM deployment is a step towards promoting the unique Multichannel approach making pharmaceuticals increasingly effective in sales and marketing.

Founded: 1996
Founder and CEO: Damir Safaric
Headquarter: Cakovec, Croatia
Branch offices: London, Moscow, Barcelona, Mexico City
Operations in 62 countries

Media-Soft d.o.o.
Braće Graner 14, 40000 Čakovec, Croatia
Telephone: + 385 (0) 40 638 111
Fax: +385 (0) 40 364 821

Team Members

Our expert team members


Damir Safaric

Founder and CEO


Dario Safaric

Global Sales and Marketing


Dinko Hrzica

Chief Information Officer

Contact us