According to Gartner the definition follows: “Customer relationship management (CRM) is a business strategy that optimizes revenue and profitability while promoting customer satisfaction and loyalty. CRM technologies enable strategy, and identify and manage customer relationships, in person or virtually.”
Many times people ask what is the difference between Pharma CRM and CRM? For us at Media-Soft the difference is visible in every segment of the CRM and services related to it. Pharmaceuticals have unique and special business needs and processes and that is why generic solutions can’t be implemented. Key business needs and challenges. Most important challenges which pharma wants to cover through a robust Pharma CRM are a clear and harmonised integration of sales and marketing operations. According to many industry authorities, these days it is a must to integrate all management functions related to sales and marketing and it’s belonging field operations.
According to many sources, pharma lives on Windows in office environment and iOS on tablet environment. Our experience showed that for field activities, the best solution is iOS due it’s harmonised software and hardware and on top of this reps love the tech and UX behind iOS.
Happiness of reps is for sure a key triggered. CRM and customisation.
Here again the difference between generic and pharma-oriented CRM needs to be highlighted. A generic CRM is not capable to do deep and understood customisations because such vendors do not know anything about pharma. On the other hand, specialised Pharma CRM solutions like
Sales Vision CRM are capable to to listen and deploy all required business specifics.
Cloud CRM is also know as Software-as-a-Service (SaaS) model CRM which is an online CRM based on subscription and where your data is safely stored in a cloud. The benefits of such model is that you don’t need to own your server infrastructure, backups are made by the vendor, running and owning cost of server equipment are not existing, you are flexible by canceling the service and more. Media-Soft understood the importance of such model and offers besides the classic onpremise
model also SaaS.
GDPR is a new initiative from EU about data protection and how organisations will use and store the personal data of individuals. Our CRM solution is aligned with this all new regulation and enables to collect consents from HCPs and to ensure full compatibility with the new GDPR law.
Media-Soft was the pioneer in mobile solutions by introducing the global first offline iOS version of Pharma CRM back in 2011. Our solutions run on all respectful OS including Windows, Android and iOS and of course all in offline mode.
