LIVE WEBINAR

Why CRM Systems Fail from a Customer Perspective?

Most CRMs in pharma are built for management reporting, not for the people using them every day. Join our second live webinar, moderated by Yacin Marzouki, and discover why CRM systems fail from a customer perspective and how pharma companies can build more effective, customer-focused engagement.
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9 June 2026

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15:00 CET

Make sure you're with us for this live session.

Data quality is a mess

Inconsistent, incomplete and inaccurate entries make CRM data unreliable — and unreliable data leads to poor decisions at every level of the organisation.

Reps don't see the value

When a CRM feels like an admin burden rather than a sales tool, field reps disengage. They enter the minimum required and move on — taking valuable customer insight with them.

Management has blind spots

Leaders see dashboard metrics, but rarely have true visibility into content delivery, actual customer interactions, or real adoption levels across the field force.

Marketing is flying blind

Without consistent field data, marketing teams can't connect rep activity to campaign performance — leading to disconnected outreach and missed commercial opportunities.
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franz eck
najava
yacin
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STEVE (1)
richter franz
full web announcment with logo

 

Changing Your CRM in Pharma

                                                                                                                                                   Download Migration Playbook
 

ON-DEMAND WEBINAR

Missed our first webinar?

Watch the recording of our first session on CRM transformation in pharma and discover why many CRM initiatives underperform — from low user adoption and poor change management to misaligned commercial strategy. You can also download our CRM Migration Playbook with practical questions and key steps to help your team prepare for a successful CRM transition.
  • CRM Migration Readiness
  • Change Management Guidance
  • User Adoption Strategy
  • Commercial Alignment
  • Data & Process Preparation
  • Migration Playbook Download
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Why CRM Systems Fail from a Customer Perspective

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