Media-Soft - Empowering Pharma Engagements
Since 1996, Media-Soft has been helping pharmaceutical companies improve their HCP and stakeholder engagements with our powerful Pharma AI CRM software. The first pharmaceutical company to use Sales Vision is still a valued customer, continuing to rely on our solution today. We’re all about flexibility, innovation, and cost-efficiency, offering solutions that work for businesses of all sizes, from companies with just a few sales reps to those with hundreds.
Our flagship product, Sales Vision, is used by over 20,000 active users across 60+ countries. It helps manage medical reps and Key Account Managers (KAMs) for companies like Gedeon Richter, Worwag Pharma, Swixx BioPharma, Stada, AOP Health, and more.
As we move forward, we're focused on continue integrating AI into our CRM solution, bringing smarter tools to help you make better decisions and drive stronger relationships.
Since August 2025, Media-Soft has become part of Upliift, a strategic partnership that empowers us to accelerate our international growth and strengthen our AI-powered CRM solutions for the pharma industry. The strategic investment from Upliift marks a new chapter in our journey. With their support, we are expanding into new markets, scaling our AI innovation, and reinforcing our position as a trusted partner to 50+ pharma companies worldwide.

Our idea was never to be the leading vendor in terms of revenue, profit or employees. We just want to design excellent Pharmacentric CRM/CLM tools and partner with really compatible pharmaceuticals.
Damir Safaric
Founder & CEO
Damir founded Media-Soft in 1996 and has led the company with a focus on innovation and customer success. His experience and vision shape everything we do.
damir.safaric@media-soft.info
Damir Safaric
Founder & CEO
Damir founded Media-Soft in 1996 and has led the company with a focus on innovation and customer success. His experience and vision shape everything we do.
damir.safaric@media-soft.info
A Focus on Learning and Teamwork
At Media-Soft, we believe in continuous learning. We encourage our team to stay up-to-date with the latest technology and industry trends so we can keep improving our products. We also value good relationships among our team members, creating a positive and collaborative work environment. This culture helps us stay innovative and deliver the best results for our clients.
What Makes Us Different:
Flexibility
Tailored solutions to fit any company size.
Innovation
Constantly improving with the latest technologies.
Cost-Efficiency
Scalable tools that grow with you.
Statistics
50 +
pharma companies60 +
countries worldwide20 k+
users20 +
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