Angeliki Nikoli - Global head of Neuromodulators @ GALDERMA
"Empowering sales teams through regular training enables them to navigate and leverage CRM tools effectively."
"Invest in advanced analytics and automation tools to deliver personalized communications at scale."
"Transform the CRM system into dynamic tools that actively contribute to commercial strategies."
"Invest in advanced analytics and automation tools to deliver personalized communications at scale."
"Transform the CRM system into dynamic tools that actively contribute to commercial strategies."
Amish Patel - Fractional Marketing Lead
"Move from product-centric to problem-solving content – healthcare professionals need actionable insights, not another sales pitch."
"Pharma must go beyond vanity metrics and focus on engagement depth, content relevance, and behavioral insights to refine the HCP journey."
"Breaking down silos with integrated strategies is key to maximizing engagement and ensuring every interaction counts."
"Pharma must go beyond vanity metrics and focus on engagement depth, content relevance, and behavioral insights to refine the HCP journey."
"Breaking down silos with integrated strategies is key to maximizing engagement and ensuring every interaction counts."
Nico Renner - Product manager @ BeiGene
"Social media fits perfectly into different layers of the marketing funnel – from awareness to conversion, it’s flexible and easily connected to other channels."
"AI is boosting efficiency in a lot of processes, but it hasn’t yet radically disrupted how we make strategic decisions – that’s the next step."
"You can’t just take content from other platforms and push it through social media and expect wonders – it requires a clear strategy and good training."
"AI is boosting efficiency in a lot of processes, but it hasn’t yet radically disrupted how we make strategic decisions – that’s the next step."
"You can’t just take content from other platforms and push it through social media and expect wonders – it requires a clear strategy and good training."
Florent Edouard - SVP, Global Head of Commercial Excellence @ Grünenthal Group
"AI will impact customer-facing teams by giving them tools to better understand what patients and HCPs want and how they want to interact with us."
"We need to ensure AI doesn’t come across as creepy – it should be logical and expected, not invasive."
"AI is becoming the new normal, touching every single function in pharmaceutical companies."
"We need to ensure AI doesn’t come across as creepy – it should be logical and expected, not invasive."
"AI is becoming the new normal, touching every single function in pharmaceutical companies."
Dan Buckland - Inbound Content Marketing Strategy and Delivery for Healthcare Brands @ Brandcast Health
"If you want to change behavior, you need to create a much deeper and more engaging journey than a typical outbound ad – that's the power of inbound."
"A single content activity, like a webinar, can generate multiple content pieces – from videos to articles – maximizing both reach and efficiency."
"A single content activity, like a webinar, can generate multiple content pieces – from videos to articles – maximizing both reach and efficiency."
Chiara Bolognini - Global Lead CJ Marketing & Sales @ Roche
"A unified experience comes through an integrated omnichannel strategy that spans insights, markets, and functions – breaking down silos is key."
"AI technology is now enabling us to make sense of big data, orchestrating insights to drive omnichannel marketing strategies effectively."
"AI technology is now enabling us to make sense of big data, orchestrating insights to drive omnichannel marketing strategies effectively."