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AI Series | Part 2: How AI is Transforming Marketing and MLR Processes

AI Series I Part 2: How AI is Transforming Marketing and MLR Processes The smart path toward faster, safer and more personalised pharma communication Every interaction with a healthcare professional…
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events, News, News_2
events, News, News_2byadministrator

Media-Soft CX Summit 2025: Empowering innovation through connection

The first Media-Soft CX Summit took place in 2025, bringing together clients, partners, and industry professionals for two days dedicated to learning, innovation, and collaboration. It was more than just…
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News
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AI Series | Part 1: Inside the everyday work of field representatives

AI Series | Part 1: Inside the Everyday Work of Field Representatives Over the next four weeks, we’re launching a special AI Series: “How AI Is Transforming Pharma CRM.”Each week,…
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Case Study: Driving Transformation with CRM and AI: Alkaloid d.o.o.

For more than a decade, Alkaloid d.o.o. has been one of our most trusted and long-term partners. Together, we’ve shared a journey of growth, innovation, and continuous improvement. Most recently, Alkaloid…
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Case Study: How the Partnership with Upliift is Shaping the Future of Media-Soft

Founded almost 30 years ago in Croatia by Damir Šafarić, Media-Soft has become a trusted provider of specialised Pharma CRM multi-channel solutions for leading pharmaceutical and life-science companies worldwide. Its…
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New Case Study: Hemofarm

We are excited to share a brand new case study with Hemofarm, one of our largest clients, showcasing how a fragmented CRM setup evolved into a unified, data-driven and AI-powered…
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The changing landscape of Pharma CRM and data integration

The changing landscape of Pharma CRM and data integration The pharmaceutical industry is undergoing a significant shift. Global CRM providers and large data companies are entering into long-term strategic partnerships,…
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Media-Soft announces strategic investment from Upliift to accelerate international growth

01 August 2025, Čakovec, Croatia, Media-Soft d.o.o., a leading European provider of CRM software for the pharmaceutical industry, is delighted to announce a new long-term partnership with Upliift, which has acquired a majority…
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JOIN US FOR THE CX SUMMIT – A FREE PHARMA EVENT IN BEAUTIFUL CROATIA

November 6–7, 2025 | Media-Soft HQ | Čakovec, Croatia Looking to elevate your pharma CX strategy? Want to see what AI-powered CRM really looks like in practice? Dreaming of learning…
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Designing CRM around the user — not the org chart

In pharma, CRM systems have become increasingly complex, packed with features like AI-driven suggestions, dynamic segmentation, and advanced reporting. Yet despite all this innovation, adoption rates among field reps remain…
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