Founded almost 30 years ago in Croatia by Damir Šafarić, Media-Soft has become a trusted provider of specialised Pharma CRM multi-channel solutions for leading pharmaceutical and life-science companies worldwide. Its flagship product, Sales Vision Pharma CRM, supports over 50 companies across 40 countries, with more than 280 successful implementations.
Why Upliift Was the Right Partner
From the first conversations, Upliift stood out. It wasn’t just about numbers — they showed a deep understanding of our technology, our markets, and our goals. Their strategic approach and industry experience offered more than an investment: they offered collaboration.
The Process
The due diligence with Upliift was rigorous, yet transparent and cooperative. We went through detailed reviews of our systems, operations, product roadmap, and market strategy. Rather than being a burden, this led to valuable insights that strengthened Media-Soft internally.
What We’ve Started Together
With Upliift’s backing, we’re accelerating innovation across multiple fronts: refining our product offerings, integrating data analytics and AI tools, optimizing our go-to-market strategy, and enhancing our operational scalability.
Lessons Learned
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Preparation matters: clean governance, well-documented processes, and clarity in strategy make a huge difference.
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Choose alignment over speed: a partner who shares your long-term mission helps unlock more sustainable value.
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Transparency and trust are paramount: both sides need to be open about expectations and willing to adapt.
Looking Ahead
With Upliift as our partner, Media-Soft is poised for the next phase: expanding into new markets, scaling our technological capabilities, and deepening our impact. We’re excited for the challenges ahead — because with the right partner, every challenge becomes an opportunity.
See full case study here: https://upliift.com/2025/09/16/upliift-and-codeoscopic-are-scaling-insurance-technology/
Watch the full interview here: https://www.youtube.com/watch?v=P5JUQpSOf2g