The first Media-Soft CX Summit took place in 2025, bringing together clients, partners, and industry professionals for two days dedicated to learning, innovation, and collaboration. It was more than just an event — it marked the beginning of a new tradition focused on elevating customer experience and shaping the future of pharma technology.
We invited our clients — both existing and new — to join us, and they did. Together, we created something truly memorable. Two days filled with real connections, inspiring discussions, and hands-on sessions left everyone energized and inspired. From exploring AI-driven workflows to experiencing Sales Vision AI CRM in action, every moment reflected our shared commitment to excellence and progress.
Opening by CEO Damir Safaric
The summit began with an inspiring message from CEO Damir Safaric, who reminded us that technology should empower commercial excellence strategies, not limit them. His words set the tone for two days of meaningful dialogue and forward-thinking sessions.
Upliift Presentation
Darko Mucić introduced Upliift and shared a few words about Media-Soft becoming part of Upliift as of August 2025. This milestone marks an exciting step forward, opening new opportunities for growth, innovation, and collaboration.
Platform Updates
iPad and Web Redesign
- The redesigned interface was presented, offering a smoother and more intuitive user experience across all platforms.
- New and Enhanced Modules
- MT to global approval, Anonymization, Medical Enquiries, Availability module, Contracts, Adoption ladder, Line classification, and Joint visit form.
CLM Designer Tool
The CLM Designer was introduced with a comprehensive walkthrough, showcasing its intuitive design and ability to simplify content creation and management. It represents another step toward improving efficiency and ensuring consistency in customer engagement.
Exploring Maestro AI
The Maestro AI session demonstrated how artificial intelligence is becoming a driving force behind smarter business decisions. Attendees explored how AI enhances analytics, automates workflows, and supports more efficient, data-driven operations.
Marketing Journey Updates
Key updates and enhancements included Brevo Integration, Campaigns and Waves, SMS, Viber, and WhatsApp communications, as well as visit creation and tracking.
Additional features introduced: Import of consents, Dual user role, Online user guides (services.media-soft.info/documentation), Automatic product selection in MP, Native A–Z filter (Persons and Institutions), Calendar deletion via long press, Status color coding, Slider on person list, Face blur, Force search on iPad, Visit type and day restrictions, Own data tab, Browser customization update, and Digital products.
Team Collaboration with Workspaces
This session focused on how teams can collaborate more effectively using Workspaces. Best practices and real examples demonstrated how better coordination and transparency improve productivity and project outcomes.
Advanced Data Analysis
Attendees gained insights into advanced data analysis and reporting tools designed to help organizations turn complex data into actionable insights and make better strategic decisions.
Round Table: Customer Experience in Action
The round table session, led by CEO Damir Safaric, provided an opportunity to discuss real-world applications of CX strategies. Participants shared their experiences, challenges, and lessons learned, highlighting the importance of collaboration and adaptability in delivering exceptional customer experiences.
Networking and Golf Day
The second day offered a more relaxed atmosphere dedicated to networking and informal discussions. The event concluded with a golf day that combined light-hearted competition with genuine connection — the perfect way to close two inspiring days.
Photo Gallery
Photos from the Media-Soft CX Summit 2025 are available at: https://media-soft.info/cx-summit-event-2025/